Finding your brand voice is not easy, but it’s imperative for your business's survival and brand loyalty. We deep dive into the how and look at some brands with personalities like Wendy’s, Duolingo, and Wealthsimple.

An effective call-to-action (CTA) can be the difference between a visitor turning into a potential client rather than just a browser that quickly loses attention.

Create a strategy around your LinkedIn efforts, whether you are focused on your personal profile, or your company page, LinkedIn is one of the best places to create a brand.

Copywriting refers to any written content that inspires, and motivates people to believe in your brand which ultimately results in them buying from you. But why is it important and how is it any different from content writing?