The marketing notebook
What we're building, testing, and occasionally arguing about
Why We Don’t Build on WordPress
WordPress is free to download. That doesn't mean it's cheap. Here's what actually goes into hosting, securing, and maintaining a WordPress site, and why we build on Squarespace instead.
How to Find (and Protect) Your Brand Voice in the Age of AI
Finding your brand voice is not easy, but it’s imperative for your business's survival and brand loyalty. We deep dive into the how and look at some brands with personalities like Wendy’s, Duolingo, and Wealthsimple.
CTA Best Practices That Actually Turn Visitors Into Customers
An effective call-to-action (CTA) can be the difference between a visitor turning into a potential client rather than just a browser that quickly loses attention.
Why Copywriting Still Matters When AI Can Write For You
Copywriting refers to any written content that inspires, and motivates people to believe in your brand which ultimately results in them buying from you. But why is it important and how is it any different from content writing?