The marketing notebook
What we're building, testing, and occasionally arguing about
Why We Don’t Build on WordPress
WordPress is free to download. That doesn't mean it's cheap. Here's what actually goes into hosting, securing, and maintaining a WordPress site, and why we build on Squarespace instead.
Top 3 Call-to-Action Best Practices
An effective call-to-action (CTA) can be the difference between a visitor turning into a potential client rather than just a browser that quickly loses attention.